Davido features in 2022 World Cup soundtrack

Nigerian musician Davido is among the artists featured in the official soundtrack for the 2022 World Cup in Qatar later this year.

FIFA announced this via a statement published on their website on Friday, saying the song titled Hayya Hayya (Better Together) was the first of the select singles for the tournament.

“The FIFA World Cup Qatar 2022™ Official Soundtrack kicks off today with the release of the single Hayya Hayya (Better Together), featuring Trinidad Cardona, Davido and Aisha, ahead of tonight’s final draw for the tournament.

“With the announcement of the single and the FIFA World Cup Qatar 2022™ Official Soundtrack, FIFA continues to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music. The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.

“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe,” FIFA said in the statement.

The statement also quoted FIFA Chief Commercial Officer Kay Madati as saying the song brings the world together.

“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world.

“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before,” Madati said.

Davido said he couldn’t reject the opportunity to work on the global project.

“I’ve grown up all over the world. And the more I travelled, the more I realised that we are all one, one people, one world. So, when this came to me, I jumped on it. To be a part of this event that brings together the whole world, and to be a part of this song? ‘We are better together’ went right to my heart. Beautiful, man, beautiful. How could I say no,” he said.

Davido’s inclusion in the song is good news for Nigeria after the Super Eagles failed to make it to the World Cup, after playing a 1-1 draw with Ghana’s Black Stars at the Moshood Abiola National Stadium, Abuja on Tuesday and losing out on away goals rule.