Don Jazzy charges upcoming artistes to use social media for self-promotion

Michael Collins Ajereh, popularly known as Don Jazzy, has admonished upcoming artistes to use social media to showcase their talents.

The Mavin Records boss revealed that three of his most recent signees were discovered via their Instagram pages.

Don Jazzy shared screenshot of his chat with the rising stars to proof his point. Don Jazzy said he contacted Ayrra Starr, Boyspyce and most recently, Bayanni, because he saw promising samples of their works on their various pages.

“Dear upcoming artistes, from these 3 screenshots you can see I reached out to Ayra, Boyspyce and Bayanni myself,” he wrote in a letter posted via his Instagram page on Thursday.

“I won’t have reached out to them if I didn’t see a sample of what they can do on their Instagram pages. For the umpteenth time, showcase yourself on your page.

“I know it seems uncool to post a lot, but then again you would be an uncool artiste if it’s only your family that gets to hear your beautiful music till you give up.”

Don Jazzy then unveiled a new singer, Bayanni as an addition to his star-studded record label on Tuesday.

Bayanni revealed that after several years of posting freestyles on his social media pages, he was finally discovered by Don Jazzy in 2019.

“Lonely nights, dark mornings, waiting for the sun to shine on me while posting my freestyles back in 2016.

“Then I got a DM in 2019 from someone I respect so much. @DONJAZZY thank you for giving me this opportunity. Sit back, as I take you on this journey. I’m ready, ARE YOU?” He wrote via his Twitter page, @Itsbayanni.