FCCPC rejects Coca-Cola’s appeal, upholds N186.7m sanction

The Federal Competition and Consumer Protection Commission (FCCPC) has urged the Competition and Consumer Protection Tribunal to dismiss Coca-Cola Nigeria Limited’s (CCNL) amended appeal against the N186.7 million penalty imposed for its labelling and marketing practices, among other issues.

According to Nairametrics, the Commission had written reply to the amended appeal.

It was previously reported that the FCCPC had imposed a N186 million penalty on CCNL, formally accusing Coca-Cola Nigeria Ltd and its sister company of misleading trade descriptions and employing unfair marketing tactics in their products, Original Taste and Less Sugar.

However, CCNL appealed the Commission’s decision, describing the penalty as “outrageous” and alleging that the FCCPC lacked jurisdiction to impose and enforce such orders.

The company argued that the FCCPC had assumed judicial powers that should be exercised by the tribunal.

In a statement on its official X (formerly Twitter) handle, the FCCPC alleged that Coca-Cola Nigeria Ltd and NBC deceived the public by describing the variant Coca-Cola Original Taste, Less Sugar as identical to Coca-Cola Original Taste in terms of formulation.

“Furthermore, Coca-Cola and NBC, after regulatory intervention, failed to take appropriate steps to address their misleading behaviour. This demonstrates that the companies intentionally misrepresented Coca-Cola Original Taste, Less Sugar as Coca-Cola Original Taste as part of a deliberate business strategy,” the Commission added.

Coca-Cola, through its counsel, Professor Gbolahan Elias SAN, approached the tribunal, citing 15 legal grounds against the FCCPC’s decision.

Among other arguments, CCNL claimed that the FCCPC acted as complainant, investigator, prosecutor, and judge, thereby violating the company’s constitutionally guaranteed right to a fair hearing.

In its formal reply to CCNL’s amended appeal dated October 22, 2024, FCCPC lawyer Abimbola Ojenike raised 13 opposing grounds against the brand’s request to quash the penalty and accusations.