Lafarge Africa rewards customers for top performance

 In a bid to celebrate high performers and support the business growth of its trade partners, the leading innovative and sustainable building solutions company, Lafarge Africa Plc., has rewarded its performing trade partners for excellent performance in the year 2021.

 The Customer Awards ceremony held in Lagos recently, was an opportunity for the company to appreciate its customers who had consistently demonstrated high volumes across the four regions of the country.

 The 2022 awards are significant and mark another milestone in the history of the company as it was the first time the company celebrated key customers from its Ready Mix Operations and Mortar operations.

 Speaking at the event, Country CEO, Lafarge Africa, Mr. Khaled El Dokani appreciated the dealers for their immense contribution to the growth and success of the company in the previous year. “Last year was remarkable for our dear company, sales increased significantly as market demand remains strong with about 90% of cement sold and utilized by individual home builders, with some growth in infrastructure projects. This feat would not have been possible without the efforts of you valued men and women here seated.”

“We will continue to support and stand with you in every way. We ask that you work together with us as committed partners while counting on your support to achieve our desire for customer alignment, market expansion and the synergy of our processes for the benefit of all our stakeholders,” he stressed.

Also speaking at the event, Commercial Director, Lafarge Africa, Gbenga Onimowo commended the distributors for the effective delivery of the company’s products to the end users. “I am particularly proud of the synergy that exists between you and our team. From overseeing the movements of products from our plants to the points of sale and managing all attendant risks, our distributors have been able to bring real value to the end user and in good time too, which has helped to enhance our reach and ensure year-round availability of our leading product brands across the country.”

“To further strengthen our commitment to always meeting the demands of our esteemed partners, we have reinforced our distribution strategy for effective market coverage and we encourage you to strive even higher to meet the business goals of the company,” he said.

One of the key highlights of the evening was the re-launch of Lafarge’s retail app ‘Clickit’ which helps the customer to place and manage orders, track performance, view balances, obtain credits and so much more.

Also unveiled was a new WhatsApp messaging platform, ‘REAL’ which offers real-time customer complaint resolution and on-time support service to the customer. REAL enables seamless two-way communication between the customer and the building solutions company through the chat interface.

The star prize for the National Volume Champion was a 2022 Lexus LX570, while the 1st and 2nd National Volume Runners-Ups, both received a Toyota Land Cruiser. Also, the Regional Champions across the 4 regions of the country were presented with Hyundai Santa-Fe cars. Other non-volume related awards were also presented. In addition to trade customers, the company’s key account customers were also rewarded for volume recognition and value adding in the category.

The winners all expressed their appreciation for the awards and prizes received. They reaffirmed their satisfaction with the support they receive from Lafarge Africa and stated their commitment to continue to work to deliver maximum results for the company.

In his reaction, Prince Sunny Nwodo, Managing Director, Global Synco West Africa Ltd, the national volume winner said: “Being the national volume winner once again this year feels really good. I am so excited; this is a great achievement for me, going home again this year with a brand new 2022 Lexus LX570. I will continue to put in my best to ensure I keep winning. Thanks so much, Lafarge for this!”

Also another winner, Elder Ubong Obot, Managing Director of Ubotex Nig. Ltd, the national volume 1st runner up winner, appreciated the company for the kind gesture. “We will continue to work towards the progress of the company. I give kudos to Lafarge for appreciating our efforts once again this year and we are so grateful to them.”

Similarly, Managing Director of Umeh & Sons Ltd, Mr. Igwe Cosmas Chizoba Ezeumeh, the national volume 2nd runner up winner, expressed his joy in the way Lafarge appreciates its trade partners. According to him, “Lafarge has shown its true appreciation of our efforts in the sale of the company’s products and we are truly grateful.”

 In the same vein, Alhaji Muhammad Abdullahi, Managing Director, Maiyaki General Merchant Ltd, and the regional volume champion, North, commended the company for the initiative. “I am very happy and excited to have won this award. Lafarge has always proven to be a worthy business partner and I want to specially commend them for this initiative.”

 Other non-volume related awards such as long-standing loyalty to Lafarge Africa Plc, (LAP) brands, commitment to building business structures that stand the test of time, adoption of technology in the business process and market development in growing LAP brands were also presented. In addition to trade customers, the company’s key account customers were also rewarded for volume recognition and value adding in this category.