Nigeria unveils Motherland 2025 initiative to strengthen culture, investment, tourism
The Federal Ministry of Art, Culture, Tourism, and Creative Economy, in collaboration with Discover Motherland Africa, has launched Motherland 2025, a transformative initiative aimed at positioning Nigeria as a global hub for African culture, investment, and tourism.
Speaking at the unveiling event held at the Abuja Continental Hotel, Minister Barrister Hannatu Musa Musawa described Motherland 2025 as more than just a festival but a movement designed to reconnect the African diaspora with their roots while boosting Nigeria’s economic and cultural resurgence.
“Motherland 2025 is more than a festival—it’s a homecoming. This initiative cements Nigeria’s role as a powerhouse of Black and African identity, commerce, and innovation.
“It is an opportunity for global stakeholders, from investors and policymakers to cultural leaders and travelers, to experience and invest in Nigeria’s resurgence as a cultural and economic powerhouse,” Musawa stated.
As part of the initiative, the Minister announced the “See Motherland Through Your Eyes” competition, inviting participants to visually capture Nigeria’s landscapes, traditions, and vibrant communities.
“This competition celebrates Nigeria’s diversity and spirit. From the Kelangu drumbeats of the North to the Bata rhythms of the Southwest and the Ogene echoes of the East, our culture moves like a dance—alive in every moment,” she added.
The Minister also called on government agencies, private sector stakeholders, and cultural institutions to collaborate in making Motherland 2025 a success.
“The success of this initiative relies on strong partnerships. We invite policymakers, investors, and development organizations to join us in shaping Nigeria’s tourism, creative economy, and investment landscape.
“This is a strategic platform for long-term collaborations that will drive economic growth and strengthen Nigeria’s soft power on the global stage.”
Chidimma Nwankwo, Managing Director of Discover Motherland Africa, described the initiative as a landmark movement reconnecting the Nigerian diaspora while unlocking cultural pride, investment opportunities, and economic development.
“Motherland is a homecoming, a journey, and a commitment. This December, we invite the global diaspora to experience Nigeria like never before—not just as visitors, but as participants in a redefined vision of tourism.
“Whether you are part of the diaspora, a first-generation Nigerian, or someone who has never set foot in Nigeria, this is your invitation to engage, contribute, and become part of something bigger.”
The Motherland 2025 initiative features several major components, including:
- Motherland Expo and Festival – A platform for cultural exchange, business engagement, and entertainment, featuring State Pavilions and Business Exhibitions showcasing Nigeria’s 36 states and the FCT.
- Closing Concert – A grand musical celebration with top Nigerian and international artists.
- Motherland Travel Hub – A centralized platform for travel logistics, making it easier for visitors to explore Nigeria.
- Citizenship by Investment Program – A unique initiative allowing diaspora members and foreign investors to contribute to Nigeria’s development while gaining residency benefits.
- Diaspora City – A dedicated framework for diasporans to settle and establish themselves in Nigeria.
- Motherland Ambassador Awards – An award program recognizing diaspora leaders making significant contributions across various fields.
