Oyo targets economic growth with maiden Adire Carnival
By Adejayan Gbenga
The Oyo State Government has pledged to boost the state’s economy through the promotion of the Adire industry, announcing that all is set for the maiden Adire Expo in Ibadan.
The Commissioner for Culture and Tourism, Dr. Wasiu Olatunbosun, stated this at a stakeholders’ meeting in Ibadan.
He said that the highly anticipated cultural event, expected to draw tourists from within Nigeria and abroad, will hold on June 20, 2025, at the Cultural Centre, Ibadan.
Olatunbosun revealed that the carnival will be organized in collaboration with Olori Aderonke Ademiluyi, the Founder of Adire Odua, and Bizrait Exhibitions.
He said the partnership reflects the Seyi Makinde-led administration’s commitment to promoting cultural tourism and supporting heritage industries across the state.
“The Adire Carnival is not just a celebration, but a strategic initiative to showcase Oyo State’s cultural richness and craftsmanship to a global audience,” he stated.
Dr. Olatunbosun further highlighted ongoing government efforts to provide a conducive environment for the creative economy to thrive, especially in traditional industries such as iron pot manufacturing in Saki and black soap production across the state, aimed at reviving indigenous crafts.
Also speaking at the stakeholders’ meeting, Olori Aderonke emphasized the cultural and economic significance of Adire, describing it as a symbol of Yoruba heritage that has evolved into a thriving enterprise.
