The creative industry demands more than vague assessments – Femi Odugbemi
Nigerian writer, filmmaker, and television producer, Femi Odugbemi has expressed his delight with the Ministry of Arts and Creative Economy.
In a recent interview, Odugbemi, who is the founder and executive producer of Zuri24 Media, a content production company in Lagos, said with the ministry, Nigeria can now diversify away from oil and focus on building on the possibilities of the creative industry.
He said, “And finally I am very excited by the new Ministry of Arts and the Creative Economy because we can focus on building on the possibilities of our creative industry to be a foundational cornerstone of a Nigerian economy diversified away from oil. Expectations in 2024 In terms of my expectations for the sector in 2024, I am excited by the vision of the new administrations both at the federal and state levels.”
Continuing and giving kudos to the President Bola Tinubu-led administration, Odugbemi said, “Clearly those in governance no longer need any convincing to factor the creative industries into the economic models. That is very important because that also means they will be willing to invest time and resources to support its viability.”
He also expressed the necessity for growth and to propel the creative industry especially film and music.
“With a dynamic young female Minister now at the helm of the Ministry designated for the creative economy, accountability becomes paramount. The creative industry demands more than vague assessments—it necessitates a measurable matrix for growth and success. To propel all our creative industry, especially Nollywood, into a new era of success and prosperity, we must inject fresh investments specifically into distribution infrastructure,” he said.
