21 days of Y’ello care: MTN hosts exhibition for 50 SMEs
MTN Nigeria held a bazaar and trade fair for small and medium enterprises on Wednesday at its corporate head office in Lagos.
The trade fair is part of the ongoing annual MTN employee volunteerism initiative – 21 Days of Y’ello Care.
Attended by the First Lady of Lagos State, Dr. Ibijoke Sanwo-Olu, the exhibition had more than 50 local entrepreneurs who showcased their products to enthusiastic MTN employees and guests.
Expressing her delight, Dr. Sanwo-Olu said: “It is my pleasure to be here today for an initiative that I consider a solid example of sustained positive impact within our communities – MTN’s 21 days of Y’ello Care driven by MTN staff.
“I find it particularly gratifying that this year’s programme is shining a spotlight on SMEs. I applaud the Lagos State officials, MTN partners, SMEs, MTN Board, Management and staff, and all other stakeholders present here today for driving and facilitating this noble cause.”
The event also featured a Y’ello Den Pitch-A-Thon in partnership with the Bank of Industry, for business owners to pitch their business expansion plans to qualify for financial and tech support from MTN Nigeria.
Launched in 2007, Y’ello Care seeks to inspire MTN employees, encouraging them to actively contribute their resources (time, financial, and skill set) to community development.
Since June 1, 2023, MTN employees have trained SMEs owners, particularly persons with disabilities (PWDs), across Nigeria on financial literacy and digital skills whilst providing them with financial support.
