Airtel Nigeria launches ‘Live Limitless’ campaign for home broadband services

Airtel Nigeria has launched a new television campaign spotlighting its Home Broadband suite of products, aimed at empowering Nigerians with seamless and unlimited internet connectivity.

The campaign debuted during a private screening event at Ebonylife Place in Lagos, featuring a flagship TV commercial starring popular figure Farooq Oreagba, known as the “King of Steeze.”

The commercial showcases Airtel’s Home Broadband as a crucial enabler of connectivity in Nigerian households, highlighting how it creates opportunities across business, education, entertainment, and family life.

With the campaign’s central message, “Live Limitless,” Airtel aims to inspire Nigerians to break boundaries and achieve their fullest potential.

Femi Oshinlaja, Chief Commercial Officer at Airtel Nigeria, shared insights on the campaign’s goals, reiterating Airtel’s commitment to ensuring dependable connectivity.

“At Airtel, we believe in empowering our customers to break barriers,” said Oshinlaja.

“Our Home Broadband offers a seamless connection that enhances both entertainment and family life. This commercial, featuring the experiential message ‘Live Limitless,’ is more than just an ad; it represents a way of life.”

Farooq Oreagba, the face of the campaign, expressed a personal connection to the message of resilience and possibility.

Reflecting on his journey, he said, “Being part of this campaign is an honor. Ten years ago, I was diagnosed with cancer, and if someone had told me I’d be here today as an ambassador for Airtel, I wouldn’t have believed it. This campaign is about living without limits, and I hope it inspires others to overcome their challenges.”

Bolanle Osotule, Airtel Nigeria’s Head of Brands and Advertising, emphasized the brand’s dedication to empowering Nigerians.

“At Airtel, we believe that everyone deserves the chance to live a life without limits and to make a meaningful impact,” she said. “This campaign underscores our commitment to breaking down barriers for our customers.”

Director of Corporate Communications and CSR, Femi Adeniran, noted that Airtel’s mission is customer-focused, aiming to enhance the overall experience through high-quality internet services.

“We are committed to providing the data connections people need to reach their highest potential,” he said. “Our products empower subscribers to stay connected, work, and play without restrictions.”