FG targets $1bn spectrum revenue as Nigeria begins digital TV switch-over
The federal government has announced plans to fully transition Nigeria from analogue to digital broadcasting by December 31, 2028, projecting that the long-awaited digital switch-over (DSO) programme could unlock more than N605 billion in advertising revenue and generate over $1 billion through spectrum auctions.
Speaking at a press briefing in Abuja on Monday, Charles Ebuebu, director-general of the National Broadcasting Commission, said the nationwide rollout of the digital broadcasting framework will officially commence on June 17, 2026.
Ebuebu said the renewed strategy is aimed at accelerating Nigeria’s migration to digital broadcasting after years of delays, adding that the transition would open up significant economic opportunities across the media, technology and telecommunications sectors.
According to him, the programme is expected to unlock a N605.2 billion advertising market through audience measurement systems capable of providing accurate and verifiable data for broadcasters and advertisers.
He also disclosed that the release of the 700MHz and 800MHz digital dividend spectrum could generate more than $1 billion in auction proceeds, with the funds earmarked for broadband expansion and digital infrastructure development, especially in underserved communities.
The NBC boss said Nigeria’s creative industry, estimated to contribute about N5 trillion to the country’s gross domestic product (GDP) and employing over 4.2 million people, would benefit from improved digital content distribution.
He explained that local television content transmitted through NIGCOMSAT’s satellite platform could reach audiences across West Africa and other parts of the continent.
“For nearly two decades, Nigeria’s digital switch-over has occupied the space between policy ambition and operational reality,” Ebuebu said.
