Kwara: Sugar Film Studio to launch world’s first ‘Dancinematic’ series
By Mosunmola Ayobami, Ilorin
Kwara’s Sugar Factory Film Studio is set to make history this October with the launch of the world’s first ‘Dancinematic Universe,’ a groundbreaking series that combines the creative energy of music videos with the cinematic grandeur of feature films, all through dance storytelling.
The pilot project in this fictional universe is titled The Big Bang, marking a first of its kind in the entertainment industry. The series aims to introduce a unique and immersive world-building experience through a transmedia storytelling initiative, set to revolutionize the Nigerian creative industry.
This was revealed in a statement by the Film Studio’s Creative Director, Tunde Ayinla, also known professionally as StylSlayer, on Sunday in Ilorin.
“This initiative is designed to establish Sugar Factory Film Studios as a pioneering hub for intellectual properties and brands. It will offer a platform for product placement and branded content integration, enhancing the world-building in promotional storytelling,” Ayinla explained.
He noted that the project is modeled after successful international franchises such as The Boys and Deadpool, but what sets it apart in Nigeria is the level of immersion achieved through transmedia storytelling as a world-building tool.
Ayinla also commended Governor Abdulrahman Abdulrazaq for his bold vision for Kwara and his unwavering support for the state’s creative industry.
The production announcement comes just weeks after Kwara secured the hosting rights for the 2024 BON Awards, which will bring nearly 500 movie stars, producers, marketers, and industry enthusiasts to Ilorin. The event is scheduled to take place at the iconic Sugar Factory Film Studios, one of the flagship projects of the Abdulrazaq administration.
“The Big Bang project serves as the inaugural entry into the Dancinematic Universe. This creates an uncontested market space in Nigeria’s entertainment industry, targeting a wide and diverse audience,” Ayinla added.
He described The Big Bang as a unique musical fantasy short film inspired by a true story of renewed hope. The film combines elements of dance, music, and cinematic storytelling, following the journey of a young creative who envisions a groundbreaking entertainment concept.
The Dancinematic Universe is expected to generate significant revenue, with initial projections of N5.4 billion during its peak period. As a “blue ocean” project, it sets Sugar Factory Film Studios apart within the Nigerian entertainment industry.
The initiative is also expected to create thousands of jobs for young people, especially within Kwara State, contributing to the growth of the creative sector in the region.
