NFF, Carloha team up to drive Nigerian football forward

By Olaolu Joseph

The Nigeria Football Federation (NFF) and Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, will on Wednesday sign a partnership agreement that will make Carloha the official automobile partner of the NFF and the national teams.

The contract-signing ceremony will take place at the automobile company’s Lagos office, with top officials of the NFF and chieftains of Carloha in attendance.

President of the NFF, Alhaji Ibrahim Musa Gusau, expressed excitement about the partnership with the car dealer.

“This is a step in the right direction, as we continue to reach out to corporate institutions to support the beautiful game in Nigeria. We are delighted to have Carloha on board in our commitment to take our football to the next level.”

Managing Director of Carloha, Mr. Sola Adigun, also expressed his fulfillment at the completion of the agreement, after months of discussions between the two organizations. “We are happy to identify with Nigerian football. The Super Eagles and Super Falcons are big brands, and we at Carloha are eager to contribute our part to making them even bigger, not forgetting the age-grade teams.”

Chairman of Pamodzi Sports Marketing, Chief Mike Itemuagbor, stated that the company is pleased that its efforts behind the scenes to bring Carloha and the NFF together have come to fruition.

“This is a relationship that will surely be mutually beneficial. Carloha has so much to offer Nigerian football, and the Nigerian football brand also has a lot to offer Carloha to help it grow its reach and become a household name. It’s a win-win for both parties.”