Nigeria’s creative sector contributes only 1.2% to GDP — Expert

By Tosin Brown –

Marketing and advertising expert Steve Babaeko has revealed that the creative sector contributed just 1.2% to Nigeria’s Gross Domestic Product.

Babaeko made this known during the 2025 edition of the Nigerian Entertainment Conference.

“Nigeria’s creative sector contributed only 1.2% to the country’s GDP,” he said.

Babaeko also noted that the South African creative industry contributed 3% to that country’s GDP, while Morocco’s creative sector contributed 2.7%, and Egypt derived a total of 4.3% from its creative sector.