Nigeria returns to WTM London after years of absence, showcases tourism attractions
Nigeria has returned to the World Travel Market (WTM) London after years of absence, with the Nigerian Tourism Development Authority (NTDA) leading the country’s participation at the international tourism exhibition.
The NTDA Director-General, Ola Awakan, led the Nigerian delegation to the three-day event, which opened on November 3 at the Excel London Exhibition Centre in the United Kingdom.
Nigeria’s pavilion showcased the country’s cultural heritage, tourist attractions and investment opportunities through promotional materials, destination videos, traditional crafts and digital displays.
Some of the attractions featured included Obudu Mountain Resort, Lagos beaches, Yankari National Park, the Kano Durbar, Osun-Osogbo Sacred Grove and the Lagos Carnival.
Awakan said Nigeria’s return to the exhibition was part of his administration’s effort to restore the country’s presence at major international tourism events and attract more business to the sector.
“This is a promise kept. We said we would take Nigeria back to the world and bring the world to Nigeria. WTM London is where the world gathers to negotiate the future of travel. Nigeria cannot afford to be absent. Today, we are here, fully present, fully prepared and proudly Nigerian,” he said.
The NTDA said the pavilion would host business meetings, cultural performances, investment presentations and media engagements during the exhibition, which ended on November 5, as part of efforts to attract international tourists and investors.
WTM London attracts more than 40,000 travel professionals, 4,000 exhibitors and international media, providing a platform for countries to connect with tour operators, airlines, investors and other players in the global tourism industry.
