Creative sector contributes 2.3% to GDP, targets 2million jobs by 2030 — Musawa

The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, has said Nigeria’s creative sector currently contributes about 2.3 per cent to the country’s Gross Domestic Product (GDP), with the Federal Government targeting 2 million jobs from the sector by 2030.

Musawa disclosed this on Tuesday when the Director-General of the National Institute for Policy and Strategic Studies (NIPSS), Prof. Ayo Omotayo, and former Minister of Information and Culture, Lai Mohammed, visited her in Abuja.

She said the ministry had inaugurated four drafting committees to develop policies and strategies, programmes and implementation frameworks, stakeholder engagement mechanisms, and monitoring and evaluation structures to strengthen the institutional and financial framework of the creative industries.

“We are also concluding work on the National Tourism Policy that will anchor this vision for years to come,” Musawa said, adding that the ministry was deliberately repositioning the creative, cultural and tourism sectors as key drivers of national economic growth under President Bola Tinubu’s Renewed Hope Agenda.

The minister welcomed NIPSS’ proposal to organise a National Summit and Exhibition on the Orange Economy, assuring the institute of the ministry’s support, collaboration and participation as the lead government institution responsible for creative economy and tourism policy.

She said the Orange Economy, which covers the creative, cultural and cultural heritage sectors, aligned with the government’s economic diversification agenda and NIPSS’ mandate of equipping current and future leaders with strategic knowledge.

Earlier, Omotayo said the institute was seeking the ministry’s partnership to ensure the proposed summit translated into an institutional framework supported by strategic policies. He said the initiative was consistent with the Federal Government’s economic development agenda towards 2030.

Lai Mohammed said the proposed summit could help create employment opportunities in the creative industry, stressing that the sector represented an important part of Nigeria’s economic future. NIPSS is currently conducting its Senior Executive Course 48, 2026, with the study theme, “Organising Economic and Sustainable Development in Nigeria: Issues, Challenges and Opportunities”.