Only OMO, Sunlight, Lux going out of production, Unilever explains

Unilever Nigeria Plc says its exit from the home care and skin cleansing markets would only affect three brands, OMO, Sunlight and Lux.

The company said the decision to stop the production of the three products was to accelerate the growth of the organisation and sustain profitability.

Unilever Nigeria had earlier announced that it was restructuring its business model to focus “more on business continuity measures that reduce exposure to devaluation and currency liquidity in our business model.”

“All companies need to adapt to changing market circumstances, and now is the right time for us to reposition Unilever Nigeria Plc to better meet the needs of our consumers, shareholders, and employees.

“We are a truly Nigerian business and the oldest serving manufacturer in the country. By making these changes, we will unleash the sustained and profitable growth we need to be here for the next 100 years as well,” the company’s Managing Director, Mr Carl Cruz, said.

He added that Unilever Nigeria was repurposing its portfolio by gradually exiting two categories, home care and skin cleansing, affecting only three brands (OMO, Sunlight and Lux), with the company better poised to drive the rest of its brand portfolio for growth into the future and strengthen business operations with measures to digitize and simplify processes.