Creative economy ministry working with Big Win to create two million jobs by 2027- Musawa

The Minister of Art, Culture, and Creative Economy, Hajiya Hannatu Musawa, has said the ministry is working with Big Win to create two million jobs by 2027.
Musawa stated that Nigeria’s creative industry would contribute $100 billion to the nation’s gross domestic product (GDP) by 2030.
She explained that the nation would achieve this through targeted reforms, infrastructure development, and strategic partnerships.
The minister outlined an ambitious plan to transform Nigeria’s creative industry into a major economic driver by leveraging the country’s vast cultural and creative assets.
Musawa spoke on Thursday in Abuja after receiving overwhelming support from the joint National Assembly Committee on Arts, Culture and Creative Economy for her ministry to get an increased budget.
She emphasised the sector’s potential to drive economic growth and create millions of jobs.
The minister acknowledged the creative sector’s ability to transform the lives of young Nigerians, citing events like “Detty December” in Lagos as proof of the industry’s capacity to contribute significantly to the GDP.
“Every single part of Nigeria is bursting with creative talents. This is real estate for the country and the ministry,” Musawa said.
The ministry’s strategy, she stressed, focused on creating an enabling environment for the sector to thrive while securing external funding to complement government’s support.
“So far, the ministry has attracted funding from partners, like Afriexim Bank, Big Win, United Arab Emirates (UAE), and Saudi Arabia governments.
“In addition to the $100 billion GDP target, the ministry is working with Big Win to create two million jobs by 2027,” she said.
Musawa stressed the need for adequate government funding to realise the goals, saying the current budget allocation was inadequate.
The minister expressed optimism that the committee’s support would lead to expanded funding for the ministry.
Despite being home to world-renowned Afrobeat artistes and the second-largest film industry globally, she said Nigeria lacks critical infrastructure, like arenas, museums, and cinemas.
“We are losing value because we don’t have the infrastructure to support the growth of the industry,” she said, citing the absence of local venues for artistes to perform and showcase their talents.
To unlock the sector’s potential, Musawa said the ministry collaborated with Boston Consulting Group (BCG) to benchmark successful models from other countries, like South Korea, Saudi Arabia, India, Japan, and China.