Victor Karo, Sony Music Executive, other industry Professionals, discuss the future of Nigeria’s Music industry
By Tobi Adetunji.
Victor Karo, a seasoned musician and Head of Operations at Twinstar Productions Limited, recently hosted a music seminar titled “The Future.” The event was designed to empower behind-the-scenes musicians in Nigeria, which includes music producers, drummers, bassists, guitarists, horn players, singers and others on navigating the complexities of the industry.
At the seminar, Karo emphasized the need for musicians to advocate for their own interests. He highlighted the numerous challenges faced in the industry and offered practical solutions aimed at improving the experiences of these professionals.
Central to his message was the importance of establishing structures to secure financial rights and professional recognition.
His words; “If you want to make a good living from music, you must create systems that enable you to earn royalties from your work or forge your way to the spotlight as a front-liner in artistry and performance”.
He also pointed out the growing trend of DJs and producers releasing their own music as a response to this.
Challenges for Behind-the-Scenes Musicians.
Karo highlighted the poor remuneration and lack of credit as problems often faced by musicians in Nigeria.
He noted that “In this part of the world, making music as a back-end musician is hardly seen as a proper job.
You must consistently produce high-quality work and be visible to gain respect for your craft .
Despite the Nigerian music industry contributing approximately ₦154 billion (roughly $197.6 million) to the country’s GDP in 2023, according to a Statista report, many workers in the industry continue to struggle for fair compensation.
Karo urged musicians to formalize their engagements by documenting agreements and job specifications. “The system of operating without a binding contract in Nigeria is dicey and it leaves you vulnerable and insecure “. Start looking out for yourself by establishing yourself as a self-service business and an asset to the industry—not just an individual,” he advised.
Building Skills and Expanding Opportunities.
Beyond navigating contractual challenges, Karo emphasized the importance of skill development beyond music for financial stability. “Not every musician will have access to big opportunities.
However, rather than focusing the mistreatment and low pay conversations that has plagued the industry ,it’s time to take action and adopt a new approach. My goal is to lead the next generation towards, a more positive and fulfilling experience in the music industry,” he stated.
Other speakers at the event, echoed Karo’s sentiments.
Sony Music Executive encouraged musicians to leverage on digital platforms and build strong relationships with Music publishers and collection society to secure royalties. And also underscored the importance of originality and ensuring proper rights clearance when using existing works for covers or creating new music.
“Every piece of work you create is a product and a potential avenue for endless passive income,”
A call for Structural Reform.
The seminar is a call to action, shedding light on the possibility of reforms that would support and empower the future of the behind -the-scenes musician .
