Experts canvass stronger strategic partnership to advance Africa’s storytelling industry

Leaders from the media and technology sectors have canvassed stronger strategic partnerships to advance Africa’s storytelling industry. 

They made this appeal during the second edition of the Blanche Aigle Communications Media Roundtable Summit, a leading Pan-African public relations and marketing communications agency.

The organisers disclosed that the recently held summit brought together a diverse group of policymakers, journalists, creatives, influencers, PR professionals, and investors.

The summit’s theme was “Africa’s Media Renaissance: Building a Thriving Industry at the Intersection of Storytelling, Business, and Technology. ” It aimed to address the growing need for innovative content, long-term development, and expanded investment across Africa’s rapidly changing media and technology landscape.

The summit also provided a purposeful space for thought leaders to share transformative ideas and collaborate on defining the next chapter of the continent’s creative economy.

While addressing participants at the summit, James Hewes, a global media strategist and founder of Soho Consulting International, emphasised the importance of African media professionals adapting to digital disruption and actively engaging in the worldwide platform economy.

In his presentation, ‘The Future of Media,’ Mr Hewes shared valuable perspectives on the accelerating influence of artificial intelligence, data, and global storytelling trends.

He said all of these reshape how narratives are created, shared, and experienced within Africa and internationally.

The summit also featured five compelling panel sessions, each curated to tackle pressing issues and explore new possibilities across Africa’s media, communications, and creative industries.

Credit: Premium Times