AMVCA, Femi Odugbemi, and conflict of interest, by Fidelis Duker
The recent Africa Magic Viewers’ Choice Awards (AMVCA) have ignited discussions about the awards’ credibility, particularly due to the selection of “The Man Died” for Best Director. Directed by Awa Amkpa and produced by Femi Odugbemi, this adaptation of Wole Soyinka’s prison memoir raises critical ethical questions regarding our industry’s reward systems.
As a festival organizer and member of various adjudication panels, I recognize the complexities of selecting award winners. While I believe all nominated films deserve acknowledgment, the circumstances surrounding “The Man Died” reveal significant ethical concerns. Notably, Odugbemi served as both the producer and the head of the jury. Although it was claimed he recused himself from the voting, this does not sufficiently mitigate the conflict of interest. Ideally, he should have completely withdrawn from the jury to uphold fairness—similar to his decision in 2016 regarding “Gidi Blues.”
Award systems worldwide emphasize transparency and impartiality, underscoring the necessity of ethical practices within our industry. Critics who focus on Deloitte’s role in tabulating results overlook that the awards’ integrity fundamentally relies on an unbiased jury. Past occurrences, such as Izu Ojukwu serving on the jury while his film “AMINA” was nominated, further underscore the need for strict adherence to these principles.
My intention here is not to undermine Femi Odugbemi’s impact on Nollywood. Indeed, “The Man Died” may have won accolades based on its merits alone, especially given its success at international festivals like Carthage and Luxor. However, maintaining the highest ethical standards is essential for the credibility of any awards program. Upholding these principles fosters trust and respect for our industry, both locally and globally.
Moreover, a jury composed largely of members who have participated in over nine of the eleven AMVCA years warrants reconsideration. Introducing fresh perspectives and new talents could enhance the overall integrity of the process. It’s critical for jurors to recuse themselves entirely from cases where they have vested interests, for one cannot be a judge in their own situation.
Despite these concerns, the AMVCA remains a vital platform celebrating film and television talent across Africa, meriting commendation for its eleven years of contributions to the industry.
–Duker is a filmmaker and media practitioner based in Calabar.
